i will buy adidas because of it

自由

諗真d
真的要好好享受剩下的一個多月的自由
既然有好多都係整定既控制唔到
就只做自己喜歡的認為靚既
無得去一個月歐洲
去到四日沖繩都好呀

Final Written Report of project

Miu Miu is famous for its cheerful, playful and energetic colors,which is quite different from her ‘sister’,the classic fashion brand,Prada. Miuccia Bianchi Prada  is the designer of Miu Miu. 'I make ugly clothes from ugly materials: simply bad taste. But they end up looking good anyway.’ Miucca Prada said.I have seen this sentence in some fashion reference book.I think it is a very interesting belief and that is why I choose this brand for the color analysis.

 

We have choosed  the 2000-2009 Miu Miu collection for color forecasting.We have tried to find the collection of 19^th century,but there is rare information,pictures about this and no whole collection can be found.We just find some graphic advertisements of 19th century fashion of Miu Miu.After investigation, it is obvious that the Miu Miu collection is synonymous with a strong identity and an independent creative development. The colour of collection almost is monochromatic (dark brown and light brown) & achromatic (black, white and gray).Low intensity pale colors were used often.Ther is little contrast because of saturation constant.

 

We find that there is a graduate change in the use of the colour of MiuMiu from 2000 to now.i just divide the change into three period.

 

Firstly,from 2000 to 2003,in 2000, monochromatic skin colours (dark brown and light brown) & achromatic (black, white and gray) colours are still adopted as the colour family.It seems there is no change in use of colour.

Surprisingly,from 2001 now on,a variety of colours,like peacook green,dullred,orange,darkblue,etc. are added to the collection.However,in 2002 spring collection,skin colours and archomatic colours came back.In 2003,it use more chromactic colours again.Thus,I believe that Miu Miu is on the transition period of using new colours .

 

Secondly,from 2004 to 2006,more high intensity colors  with low and high value are added to the collection.And the inspiration of this period is mainly 50s to 60s fashion.Like 2004 fall-winter collection,low value and low intensity colors(peacook green,dull red ,darkblue) are used and giving a harmonious image.Cream colors with low value are firstly tried.More colors with different intensity and value which were not seen before (yellow,pink ,cyan,lightblue)are added too.Is seems that the Miu Miu has played effort to changing its previous monochromatic and achromatic colour scheme.In these years,I think Miu Miu has tried many colours and was searching its new unique color scheme.

 

Thirdly,from 2007 to 2009,Miu Miu has found its unique colour scheme.Lots of complementary and analogous colours are widely used .Big colour contrast (bright orange VS green,red VS green )can be found in 2008  spring and fall-winter collection also.And it constantly using certain colours-peacook,dull red,diffent value of brown).

Finally,we analysised that the recent core colours of Miu Miu are monochromatic colours(especially black ,white , light brown) and contrast colours(bright orange VS green,red VS green,red VS blue,etc).Low chromatic colours she also like to use,like dull red,deep green,dark blue and dull brown,which can giving a colour harmony.

 

Now,I understand the meaning of the ‘sentence’.Miucca Prada use the colours that the public will not accepted easily ,the colours she doesn't like and thinks that ugly(peacock green,brightorange,dullred) .It seems that she make ugly clothes from ugly colours:simply bad taste.But end up looking good anyway.She likes to take risks and she won't follow the fashion main stream in the world.She just do what she wants.We can see that being in the forefront is not her choice.She follows her instinct.And even if she question whether what she is doing makes perfect sense to her or others.

The important things for her is that she thoroughly believe in it.

 

In my forecast of MiuMiu 2008 fall-winter collection,as Miuccia Bianchi Prada like using analogous , complementary and monochromatic colors,I predict the core colors of upcoming 2009 fall-winter collection :deepgreen,dull red.I also using skin colours(dull pink beige and beige).All these are the main colors Miu Miu has used before.To become more interesting, I add violet and black to add variation in the colour of the collection.Complementary (e.g.green&red),and analogous colour scheme(e.g.dullred&violet) are the colour system of this collection too.Achromatic black is added in 4 outfit and occupies a greater proportion in this collection.Since i think adding black can outstanding the remaining colour on the outfit and the effect is sharp.The proportion of the remaining colors are evenly distributed as i want a saturated and harmonious effect.Different colour combination has tried(black&beige,dull pink beige&cyan,cyan&purple).Same level of low intensity colours of different hue (dullred,cyan,violet)gives a saturation constant and harmonious image.That’s what I want to let people see:playful,cheerful ,harmonious, energetic Miu Miu.

After this project,my color concept is strengthened  and  i believes practice makes perfect.I would like to try more to apply colour theories in my surrounding and I find it is fun.Colour is the fundamental element in our world and it makes thing look non-monotonous and fun.

Final Tuned Collection

Finally i have picked up these six outfits among the 30 sets.In this forecasted collection, i mainly use low value ,low chroma (dull pink beige,beige)and low chroma colours(dull red,violet and cyan).

Complementary colours are used : dull red&deepgreen,green and dull pink beige

Analogous colour scheme  adopted : dull red/red-vioelt & violet,dull pink beige and beige

I also use achromatic colour : black to the outfits to outstanding the remaining color on outfit.Black occupies a greater proportion on this collection and the remaining colors are evenly distributed.This can helps to creat a saturated ,even and harmonious feeling.

Since almost the colours are in same level of low chroma , there is saturation constant.

Variation of value of red(dullred,dull pink beige and beige) is also exists.

The variety of value of red and dull intensities all help to balance the colour.

Deepgreen and beige (skin colour0can giving a natural feeling and it apply the principle of familiarity.

Miu Miu 2009 FW Collection Forecast

Outfit Design


Colour Family

Collection Colour Analysis(30 sets)

General color forecast of FW2009

Color Forecast

Color Directions for
Fall/Winter 2009

By Roseann Forde, owner, Fordecasting

The overall theme for fall 2009 hues is 'art forms'.  Color numbers that appear below each description are matched to Madeira Classic Rayon

 

Free and firey, warm, inviting colors translate effortlessly from global art galleries to international runways in sensuous forms, body beautiful draping and curvilinear contemporary shapes.  

 

Neutral and sleek, the ultimate in modernity, cool hues in angular constructions work magic in geometrically designed apparel, furniture and accessories in progressive print patterns and smart structured weaves.

 

 

Hip and happy, varying vivid eye catching color, reminiscent of Hollywood glamour, engages our senses.  Film's intellectual, emotional journey and special effects provide fun and fantasy in an increasingly frenetic world

 

 

Rich and majestic, deeply saturated, vibrant shades appeal to a creative sensibility in the forms of painting, drawing, photography, music and literature expressing our experiences and enriching our lives immeasurably. 

 

Upbeat and ethereal, pretty midtones go hand and hand with the graceful movements of classical, modern and latin dance.  Frothy fabrications float through the air, while rock n roll prints generate pounding rhythm.

 

As the global fashion director of women´s and men´s apparel for Invista (formerly DuPont), Roseann Forde researched trends at the retail level and attended runway shows and fabric fairs on both sides of the Atlantic. Every Spring and Fall, major color, fabric and silhouette forecasts were developed and presented by Roseann to the apparel, home and retail trades throughout the U.S. and Canada. She has worked with textile mills to assist them in the development of new fabrics and color palettes. Roseann’s colors are the official palette of the Direction show, held in New York three times a year. Roseann has acted in an advisory capacity to the National Football League, the automotive industry and to major retailers and apparel manufacturers throughout the country. 

Logo & color

It is important to understand the psychology of color choices.

I find that a good color selection can help make an identity system more effective、while a poor color selection can actually damage the company's image in the eyes of the public.

Colors evoke feelings and represent ideas. In logo design、knowledgeable and appropriate use of color is critical.

Here are some symbol and meaning of colors in logo design.

Check out Color Descriptions

BLACK & GRAYS
Formal、mournful、rich、elegant、serious、seriousness、distinctiveness、boldness、sombreness、authority、practicality and a corporate mentality.

BLUES
Authority、dignity、security、faithfulness、trust、reliability、belonging、coolness.
Deep blues: Analytical、serious. scholarly、academic、naval、regal.
Pale blues: Calm、pacific、ethereal、fresh、clean、cool.

BROWNS & BEIGES
Somber、natural、authentic、utility、earthiness、woodiness and subtle richness.

GREENS
Environmental、motion、mobility、wealth、natural、tranquillity、health、freshness.

ORANGES
Warm、cautious、hazardous、cozy、energetic、fun、cheeriness、warm exuberance.

PINK & LAVENDERS

PINK: femininity、innocence、softness、health.

PURPLE
Royalty、spirituality、dignity、sophistication、costliness and mystery.

RED
Aggressive、assertive、intense、strength、vitality、life-sustaining、passionate、courageous、insightful.

YELLOW
Tropical、sunlit、healing、illuminated、discovery、positivity、sunshine and cowardice.

For example,Yahoo! website

Red:courageous、insightful website

Blue: security、faithfulness、trust、reliability,insightful bank