Logo & color

It is important to understand the psychology of color choices.

I find that a good color selection can help make an identity system more effective、while a poor color selection can actually damage the company's image in the eyes of the public.

Colors evoke feelings and represent ideas. In logo design、knowledgeable and appropriate use of color is critical.

Here are some symbol and meaning of colors in logo design.

Check out Color Descriptions

BLACK & GRAYS
Formal、mournful、rich、elegant、serious、seriousness、distinctiveness、boldness、sombreness、authority、practicality and a corporate mentality.

BLUES
Authority、dignity、security、faithfulness、trust、reliability、belonging、coolness.
Deep blues: Analytical、serious. scholarly、academic、naval、regal.
Pale blues: Calm、pacific、ethereal、fresh、clean、cool.

BROWNS & BEIGES
Somber、natural、authentic、utility、earthiness、woodiness and subtle richness.

GREENS
Environmental、motion、mobility、wealth、natural、tranquillity、health、freshness.

ORANGES
Warm、cautious、hazardous、cozy、energetic、fun、cheeriness、warm exuberance.

PINK & LAVENDERS

PINK: femininity、innocence、softness、health.

PURPLE
Royalty、spirituality、dignity、sophistication、costliness and mystery.

RED
Aggressive、assertive、intense、strength、vitality、life-sustaining、passionate、courageous、insightful.

YELLOW
Tropical、sunlit、healing、illuminated、discovery、positivity、sunshine and cowardice.

For example,Yahoo! website

Red:courageous、insightful website

Blue: security、faithfulness、trust、reliability,insightful bank