Class Exercise 3:Fashion boutique

Colour Family

I have choose the colour principle :sequence of colour for the VM of this boutique.

I hope that this sequence of colour can lets people's eyes in the direction of progression.

The colours of beige with low value,purple,light brown and grey are equally distributed in the above picture.The sequence is beige>light brown>purple>salmon>grey>purple.

Beige is the skin colour which is from nature and pleasing,readily accepted.

I use beige as the colour of the cabinets.And hope that it can gives familiarity to the customers and let them feel comfortable.

This comes from the principle of Familiarity.

Moreover,in colour combination,i adopt the adjacent complementary colour scheme.

Beige(low value of yellow) and violet are the complementary colours and give a contrast feeling.Light brown(high value and low intensity of the Y-O) is also be used to combine with them.Thus,the colours are finally balanced.